Sarah laughs in the sunshine, holding baby Charlie up against a clear blue sky

For whoever carries the load

The collaborative assistant for modern parenthood

Sunday handles the to-dos, so you can enjoy the moments of chaos, joy and love.

Be first to try Sunday. Launching in Australia.

Sundaynow

Charlie’s 12 month immunisations are due on the 14th. Dr Nguyen has Thursday at 9:40am. Shall I book it?

Sarah: Yes please

Sunday: Booked. It’s in both your calendars and I’ve let Alex know.

The mental load

Every household runs on an invisible list.

It lives in your head, in your notes and in three group chats. Sunday takes it on and ticks it off, one thing at a time.

Sunlit butter yellow linen with soft leaf shadows

The family listShared with Alex

  • Charlie’s passport
  • Add Charlie to Medicare
  • Swim nappies
  • Billie’s birthday gift
  • Book the dentist
  • 12 month immunisations
  • Daycare waitlists
  • Thank-you cards

How it works

Say it once. Sunday handles it.

A clear blue sky with soft clouds and gum leaves in one corner

Sunday: Got it. Added 4 things: Charlie’s passport, swim nappies, Billie’s birthday gift, book the dentist.

Sunday creates your list

Send a voice note or a quick message. Sunday turns it into the list.

Sunday handles it

Sunday researches, calls, emails, books and orders. Your to-dos done, not just remembered.

Sunday notices

Sunday gets to know you, your family and your preferences, then notices what’s coming before you have to ask, and gets it done.

Built for the family

Designed to share the load. Partners, grandparents and carers on the same team: everyone sees what’s done, any of you can approve.

Village recommendations

Tried-and-tested picks from parents who’ve been there, not the whole internet.

A week with Sunday

Small moments, handled.

The questions that used to land on one parent, the research nobody had time for, the booking that kept slipping. Here’s how they go with Sunday.

Example conversations. Businesses and prices are illustrative.

Sunday handles it

The questions that used to go to Sarah.

Alex asks Sunday what to pack, says how he’d like it done, and Sunday sorts the rest. Sarah just gets the update.

Alex crouches in a sunlit hallway beside Mia in a towel poncho, checking his phone next to the swim bag

Sundaynow

Reminder: you’re taking Mia to swimming this Saturday at 9am.

Alex: Thanks! What do I need to pack?

Sunday: Swimmers, a swim nappy, goggles, a towel and a change of clothes. Looks like we’re out of swim nappies.

Alex: Can you order some? Same ones as last time, Woolies is fine.

Sunday: Done.

Woolies delivery Friday between 4 and 6pm. I’ve let Sarah know.

Built for the family

Two parents. One shared brain.

Either of you can approve. Both of you see what got done.

Sarah, Alex and Sunday in one group chat: no forwarding, no “did you book it?”, no one person holding the whole plan.

Sarah and Alex laugh together on a linen couch in warm afternoon light while Alex holds his phone

Sarah, Alex and Sunday

Today 9:12am

Sunday

Billie’s 1st birthday is this Saturday, 14 Nov, 10am at Centennial Park. Shall I RSVP for all four of you?

Sarah: Yes! Alex can you take Mia? Charlie naps at 10

Alex

Yep, I’ll take her

Sunday

RSVP sent for Alex and Mia, with a note that Sarah and Charlie might pop by after his nap. Want me to sort a gift, around $40?

Alex

A book? She loved the one we gave Mia

Sunday

Good call. Where Is the Green Sheep? board book, gift wrapped, delivered Thursday for $24. Shall I order it?

Order itNot now

Sarah: Perfect, go for it

Sunday

Ordered. The card says: Happy 1st birthday Billie, love Mia, Charlie, Sarah and Alex.

Village recommendations

Picks from parents who’ve been there.

Sunday finds the swim school local parents rate highest, calls to check times, and books the one that suits you.

Sarah crouches beside Mia, in her swim cap and holding a kickboard, at an outdoor council pool

Sarah: Can you find swimming lessons for Mia?

Sunday: Bluegum Swim School looks to be the highest rated among local parents. I called them and they have availability next term on Thursdays at 10am or Saturdays at 9am. It’s $210 for 12 weeks. What day suits you?

Village pick

Bluegum Swim School

Rated 4.9 by 112 local parents. 1.2 km away.

Sarah: Saturdays

Sunday: To book I’ll need a mobile for SMS confirmation. Happy for me to use yours?

Sarah: Yep, please book

Sunday: Booked!

Bluegum will text the confirmation to your mobile.

Sunday notices

It notices before you have to ask.

Six weeks out from going back to work, Sunday has already looked into childcare, and what three days a week means for your next Parental Leave Pay.

Sarah sits cross legged on the living room floor with a laptop and a cup of tea while Charlie chews a toy on his play mat

Sundaynow

You’re 6 weeks from going back to work. I’ve looked into childcare for Charlie and how three days a week affects your next Parental Leave Pay.

Research

Childcare near you, Tue to Thu from February

Daily fees after the Child Care Subsidy

  • Little Wattle ELC4.8 from local parents. Tour Thursday 10am$68a day
  • Gumnut Early Learning4.6 from local parents$74a day
  • Paperbark Kids4.5 from local parents$71a day

Three days a week comfortably meets the work test for Parental Leave Pay next time.

Sunday: Little Wattle is the favourite with local parents and has a tour on Thursday at 10am. Shall I book it?

Sarah: Yes, book the tour

Sunday notices

Your extras, used. Your cover, checked.

Sunday spots the dental extras before they reset, books you both in, then checks your cover still fits your family.

Sundaynow

You have $600 of unused dental extras that reset on 31 Dec. Would you like me to find dentist availability for you and Alex?

Sarah: Yep

Sunday: Bayside Family Dental’s next open slot is Wed 4 Nov, 11:40am. Let me know if you’d like me to book.

Sarah walks Charlie in his pram down a leafy street, smiling at her phone while he sleeps

Sarah: Sounds good, book it in

Sunday: Booked!

Calendar updated and I’ve let Alex know.

Sundaynow

Also, your cover still includes pregnancy and birth. Switching could save about $3,500 a year.

Sarah: Show me the switch options

Examples

The to-dos Sunday takes off your plate.

Life admin

  • Apply for Charlie’s passport
  • Add Charlie to Medicare
  • Book a family photo session

Childcare

  • Find a new babysitter
  • Research and book swimming lessons
  • Get on daycare waitlists

Health

  • Book Charlie’s 12 month immunisations
  • Research cheaper health insurance
  • Get a paediatrician referral
A dad with his baby in a front carrier bends to pick up a delivery box from the front step

Supplies

  • Restock formula
  • Find a meat delivery service
  • Order nappies in the next size up, at the best price

Social

  • RSVP to Billie’s 1st birthday and buy a gift
  • Book a date-night dinner
  • Write thank-you cards
A mum and her toddler wrap a birthday present in brown paper at the kitchen bench

Trust

Your family, your data, your call.

  • Notes
  • WhatsApp
  • iMessage
  • Daycare app
  • Calendar
  • Sunday

Connect

Your to-dos are in notes, plans in WhatsApp, groceries in iMessage, updates in the daycare app and events in your calendar. Sunday works with the apps you already use, so coordination and doing happen in one place.

Your data is yours

Your family’s details, including your children’s, are protected. Your login details stay private. Your data is never used to train third-party AI models.

You approve it

Sunday never books, pays or messages without your okay. Either of you can approve.

Time back

The help parents actually need.

Sunday handles the to-dos, giving you time back for friends, nights out, reading, or just a slow Sunday.

Sarah sits on the grass in a park with her eyes closed to the sun and a book open in her lap

Because it really does take a village.

  • Childcare.
  • Cleaners.
  • Friends.
  • Meals.
  • Siblings.
  • Gardening.
  • Grandparents.
  • Sunday.
A grandmother laughs as she pushes her granddaughter on a park swing
A baby’s hand wrapped around a parent’s finger in dappled sunlight

About

The years with young kids are often described as the golden years.

We’re told ‘blink and you’ll miss it,’ and reminded that the days are long but the years are short. However, the reality is that these years can also be the most challenging. For the person running the household, and let’s be honest, it’s usually a mum, it’s a never ending list of to-dos, constant coordination, exhaustion, overwhelm, and mental load.

Our vision is a future where parents are freed from the invisible work it takes to raise a family, giving them time back for the things that matter most: the chaos, the joy, and the love.

Sunday’s parents

  • Portrait of Samantha Callender in front of a yellow sun

    Samantha Callender

    Co-founder, the creator

  • Portrait of Richard Eve in front of a yellow sun

    Richard Eve

    Co-founder, the guardian

  • Portrait of Inga Pflaumer in front of a yellow sun

    Inga Pflaumer

    Co-founder, the builder

  • Portrait of Hugo Welke in front of a yellow sun

    Hugo Welke

    Co-founder, the designer

Join the waitlist

Sunday, every day.

Be first to try Sunday. Launching in Australia.